WORK

Stores designed
to be chosen.

Live Shopify builds and an ongoing redesign. Toggle desktop and mobile, play the walkthroughs, and read why each design looks the way it does.

01 / ON THE WORKBENCH

A store in progress.
A visible difference.

RECENT & ONGOING

VANTERA / Fashion & everyday essentials
Shopify redesign / October 2026

Original Shopify store with a default illustrated banner and product gridVANTERA redesign with fashion photography and a brand-led headlineAFTER / CURRENT DESIGNBEFORE / ORIGINAL STORE

VANTERA

From a default storefront to a fashion-led shopping experience. The latest direction gives the products a clearer identity before the customer reaches the catalog.

01

A more intentional first impressionFashion photography and a brand-specific headline replace the default illustrated banner.

02

More context around the catalogThe redesign adds brand storytelling, customer questions, and an editorial email section.

03

Work shown, not results inventedThis is an ongoing design project. Sales and conversion performance have not been measured.

Have a store that needs a second look?
SELECTED COMMERCE

Design that earns
the next click.

Four brands. Four distinct customer journeys.
One conversion-first design standard.

SHOPIFY / 01
● ● ●shapemeau.com
ShapeMe Shopify storefront
Activewear & Athleisure

ShapeMe

Confidence, built into every click.

Afterpay buy now, pay laterPromotional discount barsAdaptive fit specificationsMobile-first navigation
SHOPIFY / 02
● ● ●noveaa.org
NOVÉA Shopify storefront
Luxury Skincare & Beauty

NOVÉA

A beauty ritual. An elevated shopping experience.

Editorial beauty layoutFree shipping thresholdRitual-led brand storytelling
SHOPIFY / 03
● ● ●alfex-5018.myshopify.com
Alfex Shopify storefront
Fine Jewelry & Accessories

Alfex

Quiet luxury. Thoughtful discovery.

Minimal luxury aestheticConsidered micro-interactionsCurated collection grids
SHOPIFY / 04
● ● ●furharbor.store
FurHarbor Shopify storefront
Pet Grooming & Supplies

FurHarbor

A friendly store for their favorite companions.

Email capture experienceBlog checklist integrationClean product catalog
03 / BEHIND THE DESIGN

The choices behind
the storefronts.

Different products ask different questions.
Here is what each design puts first.

ShapeMe store design detail
ShapeMe

Make the fit decision easier.

Activewear buyers need more than a strong image. Fit specifications, payment flexibility, and clear offers give them useful information before they commit.

Explore the store
NOVÉA store design detail
NOVÉA

Give the ritual room to breathe.

Skincare needs context. Editorial pacing and ritual-led storytelling create space for the product, while the shipping threshold keeps a practical buying detail in view.

Explore the store
Alfex store design detail
Alfex

Let the jewelry lead.

A restrained layout and curated grids keep attention on the pieces. The design does not need to compete with the product.

Explore the store
FurHarbor store design detail
FurHarbor

Make discovery feel approachable.

A clean catalog helps shoppers find grooming supplies. Email capture and useful blog content give the store more ways to continue the conversation.

Explore the store
START A PROJECT

Make your store
hard to forget.

Tell me what you’re building. I’ll help shape the right next move for your brand and customer journey.

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