01
Launch
For a new brand ready to enter the market with clarity.
- Shopify theme architecture
- Core page design
- Mobile-first shopping flow
- Launch-ready configuration
Clear scope.
Commercial focus.
Three ways to work together, each built around the four-step journey from first visit to completed checkout.
ENGAGEMENTSChoose the move
Choose the move
your store needs.
Clear scope. Strategic design.
Marketing-ready foundations.
02Most transformative
Rebuild
For an existing store that has outgrown its first version.
- Experience and content audit
- High-impact redesign
- Collection and product journey
- Store migration support
03
Optimize
For a live store that needs less friction and sharper focus.
- Conversion-focused audit
- Priority action plan
- Page-level improvements
- Tracking readiness review
+
LAUNCH SYSTEMSMake the store ready
Make the store ready
for the traffic.
Klaviyo email setup · Meta pixel & event tracking · Marketing-ready foundations
Add to a projectTHE BUYER JOURNEYFour steps between
Four steps between
a visitor and an order.
Hover or tap each stage of the pipeline.
Every store I design is built around this flow.
Loading funnel…
STAGE 01
Traffic & First Impression
The first screen must answer what this is and why it matters in under five seconds. I design hero messaging, brand imagery, and offer bars that match the ad or post the shopper came from.
- Message match with ads
- Fast, mobile-first hero
- Clear offer and trust signals
STORE AUDITSHow I break down
How I break down
a store before I design.
Illustrative framework and typical ecommerce benchmarks,
not results from a specific client.
Audit scorecard weighting
Every audit scores five areas. The weighting shows where I spend attention.
Where a typical store loses buyers
Out of 100 visitors, a common pattern. The biggest drops show where design work pays off first.
100Visit store
62View a product
18Add to cart
9Reach checkout
3Complete order
05 / WORKING TOGETHERNo mystery between
No mystery between
the brief and the build.
A clear starting point.
A scope we agree on before the work begins.
Start with your store
Share your store link, products, and what feels wrong today. For a new store, we start with your brand and the customers you want to reach.
Agree on the right work
We define the pages, design priorities, required integrations, and deliverables in your Upwork project scope. No assumptions about what is included.
Review the direction
Review the shopping experience as it takes shape. Your feedback keeps the design connected to your products and brand, not just my preferences.
Check before launch
The agreed scope guides the final review of navigation, product pages, mobile layouts, and any included setup. Handover details are agreed before work starts.
START A PROJECTMake your store
Make your store
hard to forget.
Tell me what you’re building. I’ll help shape the right next move for your brand and customer journey.
Hire on Upwork 30-minute video consultation$40 · Book on Upwork