Klaviyo and Meta Pixel Setup for Shopify: A Plain-English Guide
Why every new Shopify store needs email flows and accurate tracking before launch, and how to set up Klaviyo and the Meta pixel correctly.
Why tracking comes before ads
Meta and Google optimise ads based on the events your store sends. Without a working pixel and purchase events, ad spend is guesswork.
The three Klaviyo flows to build first
A welcome series for new subscribers, an abandoned cart flow, and a post-purchase thank you flow cover most early email revenue for small Shopify brands.
Check it actually works
Place a test order, confirm the Purchase event in Meta Events Manager, and confirm the profile and order appear in Klaviyo before launch day.